The `__init__` method initializes a newly created object. It allows you to set initial values for attributes when an object is instantiated.

In Python, the __init__ method is a special method that initializes newly created objects. This method is called automatically when an object is instantiated from a class. The __init__ method allows you to set the initial values for the object's attributes and to execute any setup procedures required for the object.

Here’s a simple example:

class Car:
    def __init__(self, make, model, year):
        self.make = make
        self.model = model
        self.year = year

In this example, when you create a new instance of the Car class, the __init__ method is called:

my_car = Car('Toyota', 'Corolla', 2021)
print(my_car.make)  # Output: Toyota

The __init__ method can take additional parameters beyond self, allowing you to customize the initialization process. This is particularly useful for enforcing required attributes and ensuring that objects are in a valid state upon creation. By defining an __init__ method, you enhance the usability and clarity of your classes.